Academician, Author, New Generations Marketing Specialist

Born in the historical capital Bursa in 1979, Yuce Zerey completed his pre-college studies at Bursa High School which he describes as ¨my best years in education¨ and moved on to earn his degree with full scholarship in Economics from both London School of Economics and Bilgi University, Istanbul. After earning his masters from Marmara University in Economics and an MBA from Bilgi University Yüce started lecturing at the MBA program at Bilgi and also started pursuing a professional career.

Yuce started his career in marketing at Ülker, one of the biggest FMCGs in Turkey, best known for its acquisition of the world famous chocolatier Godiva. Forecasting the digital switch in marketing and communications Yuce took on a new challenge at Turkish Airlines as the Head of Digital Marketing, Global Brand Management and eCommerce. After years of several successful product launches and campaigns Yuce took the responsibility of Interactive Marketing Group Management for The Coca-Cola Company Turkey, Asia and Caucasus Region. Currently, Yüce is working as a North Africa, Middle East, Turkey, Iran, Israel, Russia, Ukraine & Belarus Digital Director and responsible for digital activities of all categories and brands within the region.

When not teaching at Bilgi University executive programs Yuce is preparing presentations, giving keynote speeches at leading industry events or writing columns at CNN Turk and Radikal newspaper. Yuce is also the author of The Profesyonel (2014) and Fabrika Ayarlarına Dön (2016) an entertaining read about fictional personas wavering between the modern work-life balance and subliminal challenges.